Less chaos. More clarity in your business.

Hi, I’m Annkathrin — structure-loving creator, systems thinker, and your go-to person for Pinterest and Airtable.

I help self-employed people and small businesses run their business more productively and efficiently. With practical templates and clear workflows for Pinterest and Airtable, you’ll save time, create structure, and build a business that lasts.

From Blogger to Business Systems Expert

My first steps in the online world were purely for fun. Back in 2009, I joined Facebook just to play games. A few years later, Instagram became my creative outlet while I lived in New Zealand — sharing photos and stories from my travels.

In 2017, I finally found my niche: sustainability. That’s when I started my first blog, “Aennis Life”, which has since evolved into a sustainable lifestyle blog all about living intentionally and simply.

What began as a hobby soon turned into a business. In 2021, I took the leap into self-employment as a virtual assistant for social media marketing and content creation. At first, I focused on Instagram and Facebook — until I realized that being “always online” just wasn’t sustainable.

Pinterest changed everything.

Annkathrin sitzt am Schreibtisch und gestikuliert, während sie im Pinterest-Call mit Kund*innen ist.

Why Pinterest and Airtable

Pinterest helped me grow my blog traffic organically — without having to post every day. One single Pin I created in December 2018 still brings thousands of readers to my blog each year. That kind of sustainable growth was exactly what I wanted for my business.

In 2023, I decided to focus fully on Pinterest Management and later expanded my work with Airtable Consulting. Both platforms share what I value most: structure, clarity, and long-term results.

Now, I combine creative strategy with efficient systems to help solopreneurs and small business owners:

  • Build marketing that runs in the background
  • Organize their work with simple tools
  • And finally have more time for what matters most.

A Bit More About Me

I grew up close to Hamburg, Germany, with parents who taught me to care about the environment long before sustainability became a buzzword. These roots shaped everything I do – from the way I run my business to how I approach life.

Now, I live in a small town in Indiana, USA, with my husband. When I’m not writing or creating templates, you’ll probably find me with a book in hand, cooking or baking something cozy, playing volleyball, or exploring new places – whether it’s a local farmers’ market or exploring our surroundings.

On our honeymoon in Iceland, we celebrated my first one million Pinterest views. At that moment, I hadn’t worked in almost two weeks — and Pinterest was still running on its own.

Ready to bring more clarity into your business?

If you want to organize your marketing and systems in a way that actually supports you, you’re in the right place.

Start building systems that support you — not the other way around.

Book your discovery call with me!